Product Management (VUE+PROJ 10-ECTS) (OSS-PROD-VUE+PROJ)10 ECTS
(englische Bezeichnung: Product Management (VUE+PROJ 10-ECTS))
(Prüfungsordnungsmodul: Product Management)

Lehrveranstaltungen:

• • Product Management (VUE)
    (Vorlesung mit Übung, 2 SWS, Dirk Riehle, Mi, 10:15 - 11:45, Hörsaal ZMPT)
  • Product Management (PROJ)
    (Sonstige Lehrveranstaltung, 2 SWS, Dirk Riehle)

Inhalt:

This course teaches students the concepts, methods, and tools of software product management.

Product management is an important function in software development organizations. A product manager conceives and defines new products. His or her task is to understand the market incl. customers, to develop a product vision from that understanding, to translate it into product requirements, define those requirements on a by-feature basis and work with engineering to ensure these features are properly realized in the product under development.

• Role, tasks, and responsibilities of a product manager

• Process, methods, techniques and tools of product management

• Managing incremental/sustaining as well as disruptive innovation

• Open source product management; new trends in product management

Students can choose one or both of two components:

• VUE (lecture + homework), 2 SWS, 5 ECTS. VUE uses teaching cases as commonly used in MBA programs. The teaching cases are available for free at http://pmbycase.com.

• PROJ (small project), 2 SWS, 5 ECTS. In PROJ, students perform a small product management project, either individually or in teams. In such a project, students write a business plan for a market opportunity or a startup. There are two sources of projects: Those supplied by the professorship and those supplied by students. If we supply any projects, we will tell you about them in the first lecture. Student-supplied projects can be suggested by students to Prof. Riehle at least one week before class starts and must meet the requirements described here: https://goo.gl/sNPi1i

PROD projects are run as shared projects, in which all participants contribute and get to participate in the project results. Read more at https://wp.me/pDU66-2p4.

Class is run as two 90min blocks. The first block discusses the teaching cases. The second block is a coaching session for the projects (10 ECTS only).

The overall schedule can be found at http://goo.gl/tTAI0 . Please sign up for the course on StudOn (link accessible through schedule spreadsheet) as soon as possible.

Lernziele und Kompetenzen:

• Understand the role, function, and responsibilities of a product manager

• Understand key concepts, methods, and tools of software product management

• Understand different business situations, incl. Incremental vs. disruptive innovation

Literatur:

• http://goo.gl/41Dgsr

Studien-/Prüfungsleistungen:

Product Management (Prüfungsnummer: 31981)

(englischer Titel: Product Management (VUE+PROJ 10-ECTS))

Prüfungsleistung, Praktikumsleistung, benotet, 10 ECTS

Anteil an der Berechnung der Modulnote: 100.0 %

weitere Erläuterungen:

• In-class participation

• Homework assignments

• Project work

Erstablegung: WS 2019/2020

1. Prüfer:

Dirk Riehle