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Vorlesungsverzeichnis >> Rechts- und Wirtschaftswissenschaftliche Fakultät (RW) >>
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Service Innovation- Verantwortliche
- Prof. Dr. Angela Roth, Assistenten
- Angaben
- Vorlesung mit Übung
Online
4 SWS, ECTS-Studium, ECTS-Credits: 5, Sprache Englisch, The synchronous meetings will not be recorded.
Asynchrone Lehrveranstaltung, The lecture will contain several knowledge bites of around 15 min about the following topics: New service development, Service dominant logic and Servitization; Students can watch the knowledge bites in advance of the lecture. The lecture will be used for (paper) discussions.
- Studienfächer / Studienrichtungen
- WPF WING-MA 1-3 (ECTS-Credits: 5)
WPF IIS-MA 1-4 (ECTS-Credits: 5)
- Inhalt
- Services now account for over 80% of all transactions in
developed economies, but typically receive much less
R&D attention than products. Developing service innovations demands a clear strategy from businesses with four interlocking core elements: search, selection, implementation and evaluation of innovative concepts. If even one of these phases has not been
clearly thought through, the entire innovation process is likely to collapse This course focuses on successful approaches, methods, tools and efforts to develop service innovations.
- ECTS-Informationen:
- Credits: 5
- Zusätzliche Informationen
- Verwendung in folgenden UnivIS-Modulen
- Startsemester SS 2021:
- Service Innovation (ServInn)
- Institution: Lehrstuhl für Wirtschaftsinformatik, insbesondere Innovation und Wertschöpfung
Kurse
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