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Vorlesungsverzeichnis >> Rechts- und Wirtschaftswissenschaftliche Fakultät (RW) >>

  Social and Web Intelligence

Dozentinnen/Dozenten
Janine Hacker, M. Sc., Pavlina Kröckel, M. Sc.

Angaben
Seminar
2 SWS, ECTS-Studium, ECTS-Credits: 5, Sprache Englisch, Kick-Off: 20.10.2016, 17:00 Uhr, LG 3.166
Zeit und Ort: n.V.; Bemerkung zu Zeit und Ort: Lectures will be held each Thursday 15:00 to 16:30 hrs in Room 3.166. January 19 in Room 5.430. Exception: November 10 and December 01 -> there will be no lecture.

Voraussetzungen / Organisatorisches
Please apply until October 15, 2016 by using the form below:

https://goo.gl/forms/ErqOyyoSRVy9vQOG3

Registration is mandatory. Places are limited and allocated on a first come, first served basis.

Inhalt
Content and goals of the course
Social media became an inseparable part of today’s companies. The vast amount of user generated data online gives huge advantages to companies primarily by providing them with easy access to customer data free of charge. With every action online, users leave a trace behind which companies can use for a wide variety of decisions – product development and improvement, more targeted advertising, customer support. The user data come in various forms: text, images, videos.
In this seminar we put special focus on text and network data. We first teach the theory behind text and network mining and then apply this knowledge in hands-on sessions in which students will work with given datasets and tools.

ECTS-Informationen:
Credits: 5

Zusätzliche Informationen
Maximale Teilnehmerzahl: 20

Institution: Lehrstuhl für Wirtschaftsinformatik, insbesondere im Dienstleistungsbereich
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