Modulbezeichnung
Dozenten
Inhalt
Product management is an important function in software development organizations. A product manager conceives and defines new products. His or her task is to understand the market incl. customers, to develop a product vision from that understanding, to translate it into product requirements, define those requirements on a by-feature basis and work with engineering to ensure these features are properly realized in the product under development.
Role, tasks, and responsibilities of a product manager
Process, methods, techniques and tools of product management
Managing incremental/sustaining as well as disruptive innovation
Open source product management; new trends in product management
The course can be taken in two variants. The 5 ECTS version uses business-school-type teaching cases. The teaching cases are available for free at http://pmbycase.com.
The 10 ECTS version adds a project to the 5 ECTS version. The project is provided by the professorship or an industry partner, who has a need to understand a market and a product opportunity. Student teams will assess the market opportunity, develop a product specification, and make a final presentation to the industry partner.
PROD projects are run as shared projects, in which all participants contribute and get to participate in the project results. Read more at https://wp.me/pDU66-2p4.
Class is run as two 90min blocks. The first block discusses the teaching cases. The second block is a coaching session for the projects (10 ECTS only). For the schedule see http://goo.gl/tTAI0. The schedule spreadsheet contains a link to the StudOn course section. To get a chance for a seat in the course, please sign-up on StudOn at least two weeks before classes start. We expect to inform you the week before whether you got a seat in the course or not.
Lernziele und Kompetenzen
Understand the role, function, and responsibilities of a product manager
Understand key concepts, methods, and tools of software product management
Understand different business situations, incl. Incremental vs. disruptive innovation
Verwendbarkeit des Moduls
Studien- und Prüfungsleistungen
In-class participation
Homework assignments
Project work
Unterrichtssprache
Vorbereitende Literatur