Product Management [5 ECTS] (OSS-PROD)5 ECTS
(englische Bezeichnung: Product Management [5 ECTS])
(Prüfungsordnungsmodul: Ökonomie und Innovation)

Lehrveranstaltungen:

• • Product Management
    (Vorlesung mit Übung, 4 SWS, Dirk Riehle, Mi, 10:15 - 11:45, K1-119)

Inhalt:

Modulbezeichnung

• OSS-PROD (Product Management)

Dozenten

• Prof. Dr. Dirk Riehle, M.B.A.

Inhalt

Product management is an important function in software development organizations. A product manager conceives and defines new products. His or her task is to understand the market incl. customers, to develop a product vision from that understanding, to translate it into product requirements, define those requirements on a by-feature basis and work with engineering to ensure these features are properly realized in the product under development.

• Role, tasks, and responsibilities of a product manager

• Process, methods, techniques and tools of product management

• Managing incremental/sustaining as well as disruptive innovation

• Open source product management; new trends in product management

The course can be taken in two variants. The 5 ECTS version uses business-school-type teaching cases. The teaching cases are available for free at http://pmbycase.com.

The 10 ECTS version adds a project to the 5 ECTS version. The project is provided by the professorship or an industry partner, who has a need to understand a market and a product opportunity. Student teams will assess the market opportunity, develop a product specification, and make a final presentation to the industry partner.

PROD projects are run as shared projects, in which all participants contribute and get to participate in the project results. Read more at https://wp.me/pDU66-2p4.

Class is run as two 90min blocks. The first block discusses the teaching cases. The second block is a coaching session for the projects (10 ECTS only). For the schedule see http://goo.gl/tTAI0. The schedule spreadsheet contains a link to the StudOn course section. To get a chance for a seat in the course, please sign-up on StudOn at least two weeks before classes start. We expect to inform you the week before whether you got a seat in the course or not.

Lernziele und Kompetenzen

• Understand the role, function, and responsibilities of a product manager

• Understand key concepts, methods, and tools of software product management

• Understand different business situations, incl. Incremental vs. disruptive innovation

Verwendbarkeit des Moduls

• 5 ECTS: Seminar

• 5 ECTS: Vorlesung + Übungen

• 10 ECTS: Projekt

• 10 ECTS: Vorlesung + Übungen

Studien- und Prüfungsleistungen

• 5 ECTS: Class work (40%) + home work (60%)

• 10 ECTS: 5 ECTS (50%) + project work (50%)

Unterrichtssprache

• Predominantly English; students may choose their preferred language

Vorbereitende Literatur

• http://goo.gl/41Dgsr
  

Lernziele und Kompetenzen:

• Understand the role, function, and responsibilities of a product manager

• Understand key concepts, methods, and tools of software product management

• Understand different business situations, incl. Incremental vs. disruptive innovation

Verwendbarkeit des Moduls / Einpassung in den Musterstudienplan:

1. Medizintechnik (Master of Science): ab 1. Semester
   (Po-Vers. 2013 | TechFak | Medizintechnik (Master of Science) | Grundcurriculum für alle Studienrichtungen | M4 Medizintechnische Kernkompetenzen | Einführung in die Medizinproduktebranche | Ökonomie und Innovation)

Studien-/Prüfungsleistungen:

Product Management [5 ECTS] (Prüfungsnummer: 197951)

(englischer Titel: Product Management [5 ECTS])

Prüfungsleistung, mehrteilige Prüfung, benotet

Anteil an der Berechnung der Modulnote: 100.0 %

weitere Erläuterungen:
Class work (40%) + home work (60%)

Erstablegung: WS 2016/2017

1. Prüfer:

Dirk Riehle